Development of my magazine cover

Dev from Emma Marsden-Hill

"Rejected" Products

These two were 'rejected' as during peer assessment it was determined that the colours looked too brown and mundane and therefore was developed into a lighter, more feminine pink

Unedited photographs

Contact sheet for my photoshoot

 

The Music Industry

There are a number of magazine publishers in the UK, mainly organisations such as: Bauer, IPC etc. In regards to the magazine industry as a whole there is an oligopoly in which Bauer, IPC, BBC Magazines and National Magazines dominate a massive 60% of the industry. In closer detail, the major magazine publisher would be Bauer creating 25% of the sale revenue in England for magazines, followed by IPC which is 20%, BBC that is 7.8% and BBC Magazines which is 7.3%. This demonstrates the high degree of concentration of ownership within the magazine industry and intensifies the idea that this is how the world of commercial media is categorised.

Brands that are published by the largest publishers include: 

Bauer- Grazia, FHM, heat, Q 

IPC- NME, CHAT, Nuts, Country Life

Due to the development of new technology, digital convergence can now be seized and in this instance, magazines can be bought at home with a click of a finger. Synergy is now emerging and therefore opens up a new door to magazine publishers, allowing them to advertise their products not just in reality, but virtually also; however, with this comes issues and these issues include the downfall of paper based media. Including newspapers, magazines etc; people won’t want to have to go out their way to by a magazine that can be quickly snapped up on places like Apple App Store.

Contents page draft

Media Kit

Font And Colour Moodboard

Here is my font and colour moodboard, I will experiment with colours and fonts whilst creating my moodboard etc, however at this current point of time I have a preference for the pinks/red hues contrasted with the blues as it will create a sense of contrast being they are closely opposed on the colour wheel. They also compliment one another in a visually appealing manner and would further the aesthetics of my products.

In regards to fonts, I'm leaning towards serif fonts being that they are commonly used in the genre of fashion magazine, but I think the use of sans-serif would break up the formality implied by the serif fonts and therefore give the impression of a younger audience. 

Double Page Spread Paper Draft

Double Page Analysis (2)

Click the image to view the analysis.

Locations, props, models

Location 

I've decided to do my photoshoot in a studio environment; this is due to the fact I don't want the background to deter from the model in view and I want emphasis on the subject. In addition, it gives the impression of higher quality and a more prestigious implication

Props

Props will include stylistic clothing, including a fur coat, interesting jewellery and a bowler hat. These choice of prop will intensify the fashion implication within my products as well as allow the audience to retrieve the implication of upper-class. In my second photo-shoot I will be using items of which connote a vintage implication, this will link in with the genre of my product; my products are trying to represent pre-21st century clothing, therefore the use of a jewel-encrusted dress, along with a simple head band will encapsulate this portrayal.

Model(s)

For my model, I will only be using one throughout all of my products. She will be the representation of the main coverline on my cover and will further be the interviewee of the interview on my double page spread. I decided to only use one to intensify her importance and her role within the magazine. 

Contents page analysis

Click the image to view the analysis

Double Page Analysis (1)

Contents Page Analysis

Click to view the flickr analysis

Photographs For My Double Page Spread

Target Audience Research

Double Page Spread Draft Article

Libby Mawford, porcelain complexion, slender and shockingly gorgeous eyes, is dressed in a casual studded denim jacket, Nastygal.com lace up booties, tights and a simple white dress. “If I wasn’t a performer, I’d definitely go into fashion- it’s so artistically demanding- definitely my forte!” she exclaims whilst fixing a wondering wisp of fair hair. Mawford begins to giggle as she says, “This is the only thing on my agenda today, I’ve basically only just got up!”

We all expected Mawford to be a sweet soulful lady, even with her multiple award winning albums and rocketing success. But did we expect such purity, such unpretentiousness from a beautiful vintage inspired indie singer? Well yes, I think we did! Her music leaks with intense references to her family life portrayed in a classic, sophisticated manner; entwined with the deliciousness of modern-day acoustic guitar. Her music is merely a reflection of her own persona- a sweet symphony of delight.

But not all is pitch-perfect for Mawford, just like you and me she has had her highs and lows, even at her tender age of seventeen. She reveals all, exclusively to us at Triangle “I had a hard childhood; my mother was absent most of the time,” Mawford takes a sip of water before continuing “Consumed by the devastations of alcoholism. “ Simply enthused in her pure British accent and elocution, it is a delight to be sat here listening to the unfolding of Mawford. “I realised she was no longer present at the age of 8, and that’s when I began busking” she opens her charity shoulder bag and reaches for a photograph “This is a newspaper clipping of me- on the streets- with my guitar!” It’s truly impressive how such a young girl had the incentive to strive towards a better future- an incentive that lead to the birth of one of Indie’s greatest stars- we at Triangle are definitely not complaining!

Mawford’s Grammy-award winning EP The emptier the bottle, the drier the mouth includes explicit detail of the terrors of her childhood through cunning metaphor and analogies. “I didn’t want the contexts of my songs to be too obvious; I just wanted to turn the ugly into the beautiful and for those to enjoy my music” One particular song that grabbed my attention of the Triangle office is Lullaby. Leaking with irony and contradiction, the song begins with a gentle beat and interesting melody. Mawford uses a falsetto to depict the pains of her past; heavily describing the times she was constantly beaten, metaphorically described as a Lullaby. “I like the use of irony” she begins “It’s a good way of portraying a negative in a positive light, with a slight dry humour to its connotation” even with the pessimism in her life, Mawford is able to steer her downfalls into something of beauty.

Mawford is heading towards better things; being the cover of Triangle is just one (it had to be put in there somewhere). A world tour including America, Australia and Japan is just the smallest of her successes. “I reformed my bad past into a good future” she says before the end of the interview. And I must say, what a way to end it. We all love Mawford, and we all adore her music.  – Emma Marsden-Hill

Photo Ideas

Masthead Experiment

Here I have experimented with text tutorials on the internet to form this potential idea for my masthead; it signifies the clothing aspect of my magazine.

Front Cover Paper Draft