The Music Industry

There are a number of magazine publishers in the UK, mainly organisations such as: Bauer, IPC etc. In regards to the magazine industry as a whole there is an oligopoly in which Bauer, IPC, BBC Magazines and National Magazines dominate a massive 60% of the industry. In closer detail, the major magazine publisher would be Bauer creating 25% of the sale revenue in England for magazines, followed by IPC which is 20%, BBC that is 7.8% and BBC Magazines which is 7.3%. This demonstrates the high degree of concentration of ownership within the magazine industry and intensifies the idea that this is how the world of commercial media is categorised.

Brands that are published by the largest publishers include: 

Bauer- Grazia, FHM, heat, Q 

IPC- NME, CHAT, Nuts, Country Life

Due to the development of new technology, digital convergence can now be seized and in this instance, magazines can be bought at home with a click of a finger. Synergy is now emerging and therefore opens up a new door to magazine publishers, allowing them to advertise their products not just in reality, but virtually also; however, with this comes issues and these issues include the downfall of paper based media. Including newspapers, magazines etc; people won’t want to have to go out their way to by a magazine that can be quickly snapped up on places like Apple App Store.